Tourism Potential in the Salvador da Bahia Region
By Erico Mendonça and Eric Ricaurte
In tourism development, Brazil’s main competitor has been itself. With over 3,000 miles of coastline with pristine beaches and diverse attractions, the most difficult challenge is for a local destination within Brazil to gain international recognition on its own, done in part by consolidating the development in a concentrated area.
However, the region around Salvador da Bahia is moving to the forefront as Brazil’s international destination, having specific, centrally-located advantages. Portugal’s first capital in South America and undoubtedly capital of Afro-Brazilian culture, Salvador offers excellent art, entertainment, and cuisine, and is home to the world’s largest carnival, with more open attendance than Rio’s. Furthermore, a city of over three million, Salvador offers a labor force that can support commercial development with relatively little relocation.
And just a short distance from vivid Salvador lies the Costa dos Coqueiros, or Coconut Coast. Aside from the 120 miles of uninterrupted palm tree-viewing that gave it its name, the region also boasts several unique beach towns, tropical forest reserves, and pre-Colombian and colonial attractions. Close to Salvador, and more importantly Salvador’s international airport, the Coconut Coast has recently seen large, diversified, and consolidated foreign investment.
Projetos Turismo Sustentavel 
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